Raats History

Raats’ founding dates back to 1989, when Raats Cy was established in Europe by Rik Raats. Initially a small agency, it catered to the commercial strategies and advertising needs of privately owned furniture and bedding retailers. Over time, the brands they carried became clients as well. In 1998, our first international recognition came when we won an award in Chicago, Illinois, for a campaign that ran across parts of Europe.

Following international growth in various industries—including airlines (post-9/11), medical and animal nutrition—and navigating the market-crushing recession of 2008–2010, the foundation was laid for a more expansive advisory firm and agency. This evolution encompassed business plan development, M&A, and marketing communications strategies, extending support to vulnerable industries such as agriculture, equine markets, American Western heritage, and the arts.

Today, Raats combines high-end versatility in business services with long-term expertise, experience, and advanced technology. Our offerings span strategic consulting, M&A guidance, business plan development, and full-service marketing solutions—blending European bonhomie with American entrepreneurship. We serve corporations, (sm)all businesses, and non-profits alike.

—Blending European bonhomie with American entrepreneurship

In an ever-evolving world, organizations need relevant, innovative ideas that translate into action—ensuring sustained growth by adapting to constant change. With our creative expertise and experience, we provide agile, standout solutions that navigate the avenues of the future.